Coach K might’ve failed Zion Williamson, but one lucky shoe company is about to give him everything he wants.
Williamson’s rookie contract will be worth about $8 million in its first year, but his first shoe deal will make that look like the kind of change you find in an old pair of jeans.
Only nine players have ever landed a signature shoe in their rookie season: Hakeem, MJ, Shaq, Hill, Stackhouse, Iverson, Starbury, Lebron and Lonzo (although I’m not sure that last one really counts, especially now).
And Williamson is next in line.
According to former Nike, Adidas and Reebok marketing executive Sonny Vaccaro, the competition to land Zion is about to get wild.
“In my lifetime, I think it’s going to be the biggest bidding war ever,” he said, per ESPN’s Nick DePaula.
It remains to be seen which company comes out on top.
All we know for sure is the pressure on the winning bidder to make some seriously unbreakable shoes will be even greater than the pressure Zion applies on the shoes themselves.
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