THE booing started after the Anthony Joshua-Wladimir Klitschko fight at Wembley in April 2017. It was loud. But after that fight? That great fight? Why did it all start there? Because of pay-per-view.
Carl Froch brought pay-per-view back in this country. I knew the only way we could bring the big fights back, the really big fights, was with pay-per-view. So when Froch beat Lucian Bute I told Sky they had to do pay-per-view. Froch beat Yusaf Mack and then he fought Mikkel Kessler in May 2013. That was when it all came back.
After that we did the two Froch-Groves fights. They were okay weren’t they? I certainly wasn’t getting booed though I’m not saying that people loved me. But then came Joshua-Klitschko and the boos were deafening.