Could frozen pickle juice be the next big food trend? David Millar, co-founder of Texas-based Bob’s Pickle Pops, is betting yes. He argues that frozen pickle juice products are perfect for hot summer days and that kids enjoy the products. And he has at least one competitor in Wisconsin-based Van Holten’s Pickle-Ice, suggesting this market is beginning to open.
The product has been popular in Texas and the Southwest, but Bob’s Pickle Pops is the first producer to bring such an item to the retail market. They can be found in about 1,800 Walmart stores throughout the region, reports Forbes. Full Story