Future Fridays: Bruce Friedrich on How to Sell the Plant-based Revolution

Future Fridays: Bruce Friedrich on How to Sell the Plant-based Revolution

During this week’s Excite Talk presentation, “Selling the Plant-based Revolution,” Bruce Friedrich of Good Food Institute talks about the inefficiency of animal agriculture in terms of food waste and impact on the environment, his work with companies producing alternative proteins, and how to grow alternatives as viable options for the masses. Price, taste, and convenience are what consumers want, Friedrich stresses. “Those wanting to make an impact on industrial animal agriculture can’t rely only on consumers who care about issues like sustainability. They have to maket the products price competitively that taste like [the real thing].”

This 13-week Future Fridays video series highlights thought leaders, innovators, and influencers who participated in the Specialty Food Association’s Excite Talks at the Winter Fancy Food Show. Go to videos on specialtyfood.com for more in this series.

Related:  Future Fridays: Ben Anderson on B Corporations; Q&A with Bruce Friedrich