Irish whiskey is gaining momentum in New York City, with retailers reporting sales rising as much as 30 percent in 2016. Overall sales of Irish whiskey grew 20 percent across the U.S., according to the Distilled Spirits Council of the United States. Its appeal was attributed to Irish whiskey being smoother than its Scottish counterparts, making the spirit more accommodating for newcomers.
The variety of brands is growing alongside the popularity, with smaller producers finding shelf space next to Jameson and Bushmills. Kilbeggan, which was relaunched several years ago, saw sales spike 74 percent in New York City last year, reports The Wall Street Journal. Full Story