While three out of four American consumers have tried to eat more protein, and are interested in doing so, they’re less inclined to obtain protein from meat, according to research by Mintel. In fact, 58 percent have tried, or are interested in trying, to eat less meat.
An analyst with the firm says a conscious effort to eat more protein through meat alternatives is the result of consumers perceiving these products to be healthier and more cost-efficient. Also, protein-rich meat alternatives are becoming increasingly available to consumers.
Mintel’s research also found that 55 percent of Americans say they lived a healthier lifestyle in 2017 compared to the year prior, and 45 percent say they’ve made dramatic changes to improve their health.
Still, more than three quarters of consumers agree that healthy choices can be balanced with small indulgences.