Nielsen Pinpoints Favorite Fourth of July Foods

Nielsen Pinpoints Favorite Fourth of July Foods

Non-traditional barbecue sauces saw the strongest sales growth in the lead up to the Fourth of July in 2016, with Worchestershire sauce up 9.8 percent and teriyaki up 7.7 percent from the previous year, according to Nielsen.

Beef is the most popular protein for the holiday, with sales last year exceeding $803 million. Chicken and pork round out the top three in meat, while shrimp and salmon are the top in seafood.

Berries were the most popular form of fresh produce, with $199.2 million in sales during the two weeks ending July 9, 2016.

Rosé is expected to be a popular alcoholic drink for the holiday, with sales growing 53 percent in the 52 weeks ending April 22, 2017, and 70 percent alone in the four weeks ending April 22, 2017. Sparkling Rosé is also popular, growing 19 percent, more than double the total sparkling wine category.

Related: Millennials Spend 73% More on BBQs than Traditional ShoppersCould Cheese Be the Next BBQ Trend?.