SFA News Live Innovator Series, Ethan Brown, Beyond Meat

SFA News Live Innovator Series, Ethan Brown, Beyond Meat

“There is a movement underway—a consumer desire and demand for plant-based meat,” contends Ethan Brown, creator of Beyond Meat, a plant-based meat now in 25,000 supermarkets around the U.S., including Kroger and Whole Foods Market. In this interview with SFA News Live’s Phil Lempert, Brown talks about the burgeoning growth of his product and the plant-based category in general, as well as consumers’ changing eating habits. “We’re realizing that people think about more than food when they think about what to eat,” he says. “They are thinking about the climate, health, natural resources, and transparency.”

Related: [Q&A] Beyond Burger’s Ethan Brown: Plant-Based Protein