Alternative packaging, rosé, and prosecco will be the top trends for wine in 2018, according to Nielsen. The importance of interesting packaging is only growing as the wine space becomes more crowded, with innovative design being a purchase driver. Even though 73 percent of wine sales were glass bottles in 2016, premium boxed wine, canned wine, and Tetra Paks all garnered attention and sales in 2017. Canned and Tetra Pak wine were particularly popular for outdoor events like picnics, while boxed wine was used for everyday convenience.
Among specific wine varieties, rosé has exploded in popularity recently, particularly during the summer months. White wine buyers increasingly added rosé to their purchases, embracing an alternative to sweet or dry whites.
Prosecco accounts for 20 percent of the sparkling wine category, and grew 21.1 percent in terms of dollar sales in the past year. The wine serves as a mid-tier offering in terms of price, making it well-positioned for growth.